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Sugarbush2003 Review

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Sugarbush base area

Sugarbush has had a string of owners in its history. The last time I was there was in 2000, when it was owned by the American Skiing Company (ASC). In September 2001 it was sold and is now owned by Summit Ventures, a corporation formed by three New England businessmen.

Of these three, the name that gets bandied about the most is Win Smith. Mr. Smith, reportedly an avid ski, is known for his "hands-on" approach. His management style has won the approval of local businesses and skiers who were worried about Sugarbush being turned into another Stratton or Okemo. Not that development is not planned or wanted at the "Bush".  A hotel will be going in and there will be more condos,(being sold it seems, by South African students!). But, when you compare the condo and housing developments at Stratton or Okemo with  what is planned at Sugarbush it's a lot less.

My impressions of Sugarbush, as an occasional skier, are based on a Saturday in mid March 2003. It was a beautiful sunny day for a change and this put me in a good mood (the many cloudy, wintery days in Vermont eventually get people down so the sun's appearance invariably acts like a tonic!). I had stayed overnight at the SugarTree, a local inn and B&B, and had been warned about a long walk in the parking lot if one isn'there at the crack of dawn. Better to take the free shuttle, I was advised and avoid the mud, always prevalent on a warm day.

Mad River Valley free shuttle serviceThis mini bus will deliver you to the main entrance in about 15 minutes, depending on the number of stops it has to make. You can even take this shuttle to nearby Mad River Glenn. If you don't have a lot of bags this is a far better solution on a weekend. However, there is another choice, a Sugarbush pick up truck that pulls a trailer with bench seats mounted on it. The truck circles the parking lot continuously on weekends picking up skiers, but I didn't see it operating when I left around 4.00 pm.

My ski ticket was $57.00 including tax which is about the same amount of money that many Vermonters take a full 8 hour day to earn after paying tax.

In order to enjoy Sugarbush you should be a competent skier. This is not an Okemo, Killington, Stratton or Mount Snow. There are no wide boulevards, or flatlands or clumps of beginners in jeans trying to find their way down the mountain in terrified mode. For the competent skier, intermediate and up, the skiing experience is easy to difficult. When conditions are good, the experience is very agreeable. The mountain and its trails are awe inspiring and impressive to the occasional skier. There are three distinct ski areas, Lincoln, Castlerock and Mount Ellen. You reach Mount Ellen, or "Sugarbush North" by either bus or by the Slide Brook Express, a one of kind high speed detachable quad that takes you high over undeveloped terrain between North Lynx Peak and Mount Ellen.View of sugarbush from SlideBrook Express

 

 

 

 

 

There is preponderance of Blues, a whole bunch of Blacks and Double and Triple Blacks and a smattering of Greens in each area. On the day I was there, conditions were powder and packed powder on the upper two thirds of the mountain. The skiing was excellent and despite a full parking lot, the mountain did not feel crowded. A nice touch was a free cider station at the summit of the Gatehouse Express Quad. This is operated by Ski Ambassadors on weekends. What a nice gesture!

Slide brook express - Mount Ellen side - Sugarbush Ski areaI did run into a dangerous situation at the Mount Ellen side of the Slide Brook Express. Snow boarders were swooping down from the Inverness trail and without slowing, racing through people gathering to board the lift. The reason for this appeared to be the ledge of the boarding area which afforded some "air time" for these boarders as they raced down to the Terrain and Rail Park below. The ski patrol was nowhere to be seen!

As you might expect, things are by no means perfect at the Bush. Safe handling of food in the cafeteria is the same as it was on my last visit in 2000. At the Mushroom Brew Pub & GrillMushroom Brew Pub & Grill, the swankiest eatery on the mountain,  I ordered a hamburger French Fry combination and a Cranberry Juice. My order came without a napkin and cutlery and I was suspicious when my order appeared within a couple of minutes. The Cranberry juice was nothing more than colored water (obviously problems with the pumping machinery here.) The whole scene reminded me of my previous visit. Obviously improvements need to be made here, starting with staff training and food handling! If one is paying around $10.00 for meal one has the right to expect better service than this...surely? 

As well, I have a bone to pick with the Sugarbush website. It is NOT built for the visually impaired and is decidedly unfriendly as far as navigation is concerned. Unless you are able to load Flash, you can't even navigate the site. There are no text links on the front page. It seems that management in 2003 allowed the geeks to completely take over so they could show off what they could do.. Perhaps whoever is responsible will look at the way  Mad River Glen has designed its site. It is modern but still functional and loads quickly without the need for caching.

Summarizing

My attempts to contact the marketing department and the Public Relations department in preparation of this review were fruitless. I am not sure whether this was  because they were too busy and /or overworked or because they know who I am and have chosen deliberately not to respond. In either case, it  leaves me feeling that Sugarbush still has  either some arrogant  employees or employees with little training in customer service. The skiing industry is a service industry and requests for information and discussion should not be ignored, no matter how trivial. 

Of course, if I hadn't visited the restaurant, I would have enjoyed myself more and joined in the apres ski atmosphere. As it was, I did learn that Sugarbush has a lot of happy customers who like the way the mountain is being run, and the plans for its future. Sugarbush is a folksy mountain even though the terrain is immense and almost overpowering. It still has a lot of  Vermont character and even has a hint of that "political correctness" one finds at neighboring Mad River Glen.  I would recommend you try it, but I would also recommend brown bagging it.

 

Link to previous review of Sugarbush in 2000

Timothy Palmer-Benson  March 2003

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